MarketingProfs and the Content Marketing Institute released The State of B2B Content Marketing in North America. It reveals insights into how B2B marketers are using content marketing and as well as the biggest challenges they face. The survey found that 90% of respondents are doing some form of content marketing, but these efforts are not quite optimized correctly.
Are you a B2B business? What content challenges are you facing? See any similarities to the responses below? We can help, schedule a meeting with us.
The infographic below shows us the most revealing stats from the report. It clearly shows us that content marketing is not a fad and will continue to be a driving force for marketers. This also indicates that the majority of B2B businesses are still struggling to find a process that works for them and are having trouble garnering buy in from C-level decision makers.