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Workshops & Speaking

Content Strategy for Startups

With 81% of consumers going online before heading out to the store or talking to a sales rep, every business needs a solid online presence—this includes your website, your blog, social media, and more.

Because building a solid online foundation is so important, we provide startups and small business founders a workshop explaining why having a content strategy is beneficial and how to create one.

In this workshop you’ll learn: 

  • Why having a content strategy is important
  • What steps to take to create your content strategy
  • How to identify your ideal customers
  • Tips on creating content for your customers
  • Q&A

How Social Media Impacts Your SEO

While the intricacies may change daily, there are two things we know—social media and search engine optimization are here to stay.

In this session, Christine will demystify the role social media plays in your SEO. Content marketing is about informing and entertaining your audience; social media is about promoting your content; and SEO is about making sure the technical t’s are crossed and i’s are dotted, so search engines can find your content, right? Wrong.

All three work toward the same thing: achieving relevance for your audience.

Twitter for Business

Some aspects of social media can seem a little intimidating. It’s a lot like the first day of school; everything’s new, there are kids in the hallway using words you’ve never heard before, and you’re just not quite sure who to talk to or where to go. Don’t worry! You’re not alone, and luckily it’s pretty easy to get ramped up.

This workshop will be great for anyone looking to:

  • Build a cohesive Twitter presence
  • Find their audience on Twitter
  • Get more traffic to their website through organic and promoted content

LinkedIn for Business

There are now more than 300 million LinkedIn members in the world! More than half of these members come from outside of the U.S., while there are 100 million members in the U.S. (source

We run workshops showing any business owner or marketing person how to:

  • Set up your LinkedIn profile for business success
  • Build your network of contacts
  • Connect with your network of contacts
  • Participate in discussions started by people who are looking for your services or skills
  • Start your own discussions or groups to attract other experts in your field of business
  • Publish your events and gain more attendees
  • Advertise to very niche business individuals

Website Wanted: But Where to Start?

What you need before diving into wireframes & design

It's common knowledge that every business needs a website, but beyond that, the path on how to create an effective site can be riddled with more potholes than a Chicago street! In this workshop, you'll be ready to plow through common road blocks, so you have a clear path from which to stage your launch (or re-launch). In this workshop, you will learn how to:

  • Determine your website goals
  • Define your target audience(s)
  • Identify necessary site functionality
  • Find the right tools or vendor to help

Hello... is it an audience you're looking for?

Instead of approaching content marketing as push or sales, this presentation offers a more holistic and soup-to-nuts approach to understanding audience from every direction (design, social, tone, etc.). We'll also provide tips on keeping your content manageable by focusing on the things that matter most. By the end of this session, you will walk away knowing where to spend your valuable time.

5 Sparks for Thinking Bigger

For many, thinking bigger is an esoteric idea that only a chosen few get to actually live out because, ‘who are we to dare dream big?’ I am here to tell you that we can get out of our own way and make our dreams reality. All you need is a single spark to ignite action.

Schedule a Workshop

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