We understand what you're up against day in and day out so we've taken our 20 years of digital marketing expertise and our proven marketing framework, and distilled it into a six-week guided course for those who can't yet afford to hire an agency.
Gain clarity, get focused, and get growing with this guided online course that helps you implement our proven strategy framework for your own business over six short weeks.
There aren't enough hours in a day to be a master at every skill. But in six short weeks you can create a master plan that will help you:
Benefits of this online course:
The most effective businesses fulfill a specific niche within their chosen industries. We’ll pinpoint your strongest values, products and services and, through a detailed comparison with your competitors’ offerings, craft a content-driven platform that will distinguish you from the crowd.
You’ll do an in-depth analysis of your closest competitors’ online activity, find out what’s effective and what’s not, and we’ll show you how to use that knowledge to drive your own marketing strategy.
End result: Competitive Landscape Analysis
You’ll identify your ideal target audience and create thoughtful buyer personas around their profiles. With these, you’ll be able to visualize your customers’ daily habits, and create content which specifically caters to their wants and needs.
End result: Target Audiences Defined (Personas Created)
WEEK 4: Establish cross-platform consistency across your marketing strategy
Choosing what marketing tactics to use and when can be a tricky game to play. No matter how many tools you’re leveraging though, you want to make sure they are all working to accomplish the same goals. You’ll equip your team with a shared language to serve a common, overarching vision and you’ll choose which tactics to focus on.
End result: Tactics Identified and tone/voice defined
We’ll walk you through the process of using your newfound industry insights and buyer personas to generate content which converts — no matter which part of the marketing funnel you’re targeting.
End result: Buyer’s Journey and content mapping
You’ll put together a personalized, high-level content calendar unique to your customer that guides them through the buyer’s journey. You’ll gain the reassurance of knowing exactly what your marketing plan calls for over the next 6 months to a year.
End result: 6-12 month marketing calendar
Not sure if this is right for you? Have other questions? On this call we'll walk through your business goals and current marketing efforts. At the end of this call you'll have a path forward to impact your bottom line.