Did you know that more than 80% of small business owners don’t keep track of their business goals?

And… 77% have yet to achieve their vision for their company

Having a content strategy and implementing an inbound marketing process puts you in a position to succeed.


THE INBOUND MARKETING PROCESS IN FIVE STEPS

START GENERATING MORE LEADS FROM YOUR WEBSITE

STEP 1: Create and maintain a powerful website

An effective website is the hub of all your online marketing and lead generation

Inbound marketing process - step 1


STEP 2: Generate more traffic

By increasing the traffic to your website, you increase the number of opportunities for visitors to turn into leads. These tasks are proven ways to bring new and qualified visitors to your site:

Inbound marketing process - step 2


STEP 3: Convert traffic to leads

Create attractive offers and calls to action that appeal to potential buyers at all levels.

The Proven Process:

  1. Build landing pages that describe the offer with a form to collect lead information
  2. Upon completion of the form, the user gains access to the offer, receives an auto responder email, and is entered as a lead in your CRM (Customer Relationship Management) system.
  3. Place Call to Action (CTA’s) throughout your site to encourage more lead generation

Inbound marketing process - step 3


STEP 4: Convert leads into sales

Marketing automation is used to perform these laborious tasks cost-effectively and hands free

Inbound marketing process - step 4


STEP 5: Measure everything

Most important metrics measured:

Traffic to leads, cost per lead, leads to customers, cost per customer

Inbound marketing process - step 5


Ask about our Sprk’d Foundation Formula™

Our workshops uncover your true goals, clearly define your audience, and create your content strategy. At the end of this foundational phase we deliver a strategy that you can either implement on your own or hire us to do.

Let’s get started!