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A Successful Business Starts with a Solid Foundation.

The Sprk'd Foundation Formula™ uncovers goals, clearly defines your audience, and creates your content strategy. At the end of this foundation-building phase, we deliver a strategy that you can either execute on your own or continue working with us to implement.

What you will know at the end of the Foundation Formula™:

  • Who your audience is
  • Your audiences' motivations
  • How to speak to them
  • Where to reach them and how often
  • A detailed plan to implement inbound marketing
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What Sprk'd Provides: 

  • Two 2-hour workshop sessions to learn everything we can from you about your brand, goals, audience(s), and more.
  • Persona development
  • Competative analysis
  • Content audit
  • High-level editorial calendar
  • Tailored blog post topics to write for the 3 - 6 months

Define Goals

It all starts with your goals. The inherent value of goal setting lies in steering a business in the right direction. We work with you to determine your goals and to develop a plan to reach them. 

Estimated Timeline

  • Week 1: Goals and Persona workshop(s)
  • Week 2 + 3: Research & Analysis
  • Week 4: Review with your team & Update
  • Week 5: Hand off high-level strategy deliverables
Dependent upon client availability

Let's Create Your Content Strategy

Ready to lay your marketing foundation? 

Define Goals

It all starts with your goals. The inherent value of goal setting lies in steering a business in the right direction. We work with you to determine your goals and to develop a plan to reach them.

Create Buyer Personas

Knowing who your customer is, what they value, what they need, and what it takes to motivate them is critical to the success of your business.

Establish a Voice

Having a unique personality can help you stand out from your competitors. Voice doesn’t change—this is a consistent part of your brand’s personality.

Identify Key Channels

You’ve got banners, websites, and mountains of data. But do you know what your marketing is doing? We’ll take a look at your current data to help you hone your approach.

Determine Metrics

What does success look like for your company? In this phase we establish the key performance indicators (KPI's) we'll monitor to gauge progress towards your goals.

Define Content Types

You need your content to strike the right balance between being informative and entertaining, while also making sure it supports a larger company strategy. We make sure you have the right mix of content.