Buyer personas create stronger marketing campaigns by gearing them toward real humans who are looking for a service you can provide.

Does the prospect of creating these personas from scratch feel daunting?

Look no further than The Complete Guide to Developing Buyer Personas, a free eBook from Sprk'd Content Strategy and Marketing.

Our free guide includes tips to:

• Research efficiently for smart persona creation
• Identify the right people to interview
• Find the right questions to ask
• Avoid mistakes that waste time and yield unhelpful personas
• Create content tailored to your personas

Get your eBook today and start creating better content tomorrow.