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Content marketing 101: What is content marketing?

This is Part One of a two-part blog series on why content marketing matters to your business. Read Part Two. In a digital age where consumers are...

A 7-step checklist to writing for SEO

Writing SEO 06/1/2016

Is Your SEO Strategy Crippling Your Site Traffic?

Besides knowing how to improve your search engine optimization, every company needs to know which SEO practices to keep away from. Some SEO...

SEO 04/8/2016

Why your SEO campaign needs content marketing

If your brand doesn’t have a strong SEO campaign that’s rooted in content marketing yet, you could be doing your company a serious disservice. And...

SEO Social Media 03/25/2016

What's the Best Way to Write for SEO?

We field a plethora of really great questions from our clients on a daily basis, and there’s one in particular I’d like to share with you because it...

Content Marketing SEO 02/13/2016

Absolute Links vs. Relative Links: Which Has More SEO Value?

The debate between absolute links and relative links continues to live on in the SEO world. Each type has specific purposes and benefits, but it is...

Periodic Table of SEO Success Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right...

You Don't Need SEO. You Need Inbound Marketing.

Search engine optimization (SEO) used to focus on sprinkling keywords throughout web pages, in order to increase the chance that a potential customer...

Content Marketing SEO 09/24/2014

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index...

Content Marketing SEO 04/17/2014

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your...

SEO Online marketing 04/17/2014

The Importance of Anchor Text in Back-links

The  importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm....

Incorporation of Company Branding and SEO

SEO is definitely not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is...

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The state of B2B content marketing

MarketingProfs and the Content Marketing Institute released The State of B2B Content Marketing in North America. The report reveals insights into how...

2018 Social Media Image Sizes | Sprk'd Blog

Editor's Note: This post was originally published in January 2016. It has since been updated to reflect updated standards. Keeping up with the...

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