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Defining the Buyer's Journey | Sprk'd Blog

If you’ve ever talked to marketing folks, you may have heard the phrase “buyer’s journey” bandied around a lot — and if you’ve found your way to this...

Online marketing 07/25/2018

How to Maintain a Clear Brand Identity Across Social Media

Instagram Algorithmic Feed Change and Who it Affects

How to: Blocking Bad Bot Traffic | Sprk'd Blog

When it comes to bots crawling your website, not all bots are created equal. There are good bots, like Google's spider, that crawl your website and...

How to Find the Right Social Network For Your Business

Social Media Doesn’t Work That Way

Find Your Relevant Business Hashtags

Finding and creating the most appropriate hashtags is an essential part of social media monitoring and engagement. Hashtags allow you to find the...

LEAD GENERATION: Convert Website Visitors into Inbound Leads

What is a Lead? Let’s start with the basics. A lead is a person who has in some way, shape, or form indicated interest in your company’s product or...

Your Headlines Suck: Write Headlines That Convert

Your headlines are the first, and possibly only, impression you will make on a potential reader or buyer. Why should they spend their precious time...

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your...

SEO Online marketing 04/17/2014

The Importance of Anchor Text in Back-links

The  importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm....

LinkedIn Today: What It Is, And What It Means

> On April 11, the professional network we know and love, LinkedIn, acquired Pulse—a news aggregating app which boasts millions of global users and...

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MarketingProfs and the Content Marketing Institute released The State of B2B Content Marketing in North America. The report reveals insights into how...

2018 Social Media Image Sizes | Sprk'd Blog

Editor's Note: This post was originally published in January 2016. It has since been updated to reflect updated standards. Keeping up with the...

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