How to write your way into your buyer personas' hearts
Buyer personas are an incredibly valuable tool to have in your content marketing kit — as long as you actually know how to use them. Think of it this...
Buyer personas
06/21/2017
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Buyer personas are an incredibly valuable tool to have in your content marketing kit — as long as you actually know how to use them. Think of it this...
The good news: More people than ever before understand the value a content marketing strategy informed by buyer personas. They’re invested in...
So you’ve identified three buyer personas for your business. You’ve named them, even wallpapered your office walls with their profile printouts. Time...
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You’ve created great content that’s attracting lots of website visitors… but do you know who they are or how to contact them again?
You’ve created great content that’s attracting lots of website visitors… but do you know who they are or how to contact them again?
MarketingProfs and the Content Marketing Institute released The State of B2B Content Marketing in North America. The report reveals insights into how...
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