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How to write your way into your buyer personas' hearts

Buyer personas are an incredibly valuable tool to have in your content marketing kit — as long as you actually know how to use them. Think of it this...

Buyer personas 06/21/2017

7 ways to screw up your buyer personas — and how to fix them

The good news: More people than ever before understand the value a content marketing strategy informed by buyer personas. They’re invested in...

Buyer personas 05/31/2017

21 essential questions to ask during a buyer persona interview

So you’ve identified three buyer personas for your business. You’ve named them, even wallpapered your office walls with their profile printouts. Time...

Buyer personas 05/24/2017

Not Generating Kickass Leads? 5 Reasons You Need Buyer Personas

Buyer personas 05/17/2017
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