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Social media image sizes 2018

by Amy Mortensen on June 1, 2018

social media

Editor's Note: This post was originally published in January 2016. It has since been updated to reflect updated standards.

Keeping up with the constant changes of the various social media sites and the image size dimensions for each profile can be exhausting. Trust us — it's a never-ending battle, and the networks like to keep us on our toes.

So we wanted to save you a headache or two (or three) and give you some image size cheat sheets! We hope these will help you as you get started or even refresh your social profiles. 

Jump to the platform you need:

Prefer to have an offline reference? Download our handy PDF containing the image sizes for all six platforms now!

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Facebook

Facebook-sizes

Profile photo – 180 x 180 px

  • Aspect ratio: 1:1
  • Displays on desktop as 170 x 170 pixels
  • Displays on mobile as 128 x 128 pixels
  • Photo thumbnail appears throughout Facebook as 32 x 32 px

Cover photo – 828 x 315 px

  • Aspect ratio: 2.7:1
  • Displays on desktop as 820 x 312 px
  • Displays on mobile as 640 x 360 px

Shared link – 1200 x 627 px

  • Square photo: Minimum 154 x 154 px in feed, 116 x 116 px on page
  • Rectangular photo: Minimum 470 x 276 in feed, 484 x 252 on page

Shared image: 1200 x 630 px

  • Aspect ratio: 1.9:1
  • Displays in feed at a max width of 470 pixels (will scale to a max of 1:1)
  • Displays on page at a max width of 504 pixels (will scale to a max of 1:1)

Video specs: 504 x 283 px

  • Aspect ratio: 9:16 (portrait) or 16:9 (landscape)
  • File size: Up to 4 GB
  • H.264 video with AAC audio in MOV or MP4 format

Facebook-event-size

Event image: 1920 x 1080 px

  • Aspect ratio: 1.9:1
  • Facebook will scale down to 470 × 174 px
  • Displays in feed as 470 × 174 px

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Twitter

Twitter-sizes

Profile photo – 400 x 400 px

  • Aspect ratio: 1:1
  • Max file size: 2 MB
  • JPG, PNG, or GIF

Header photo – 1,500 x 500 px

  • Aspect ratio: 3:1
  • Max file size: 10 MB
  • JPG, PNG, or GIF

Feed photo – 1024 x 512 px

  • Aspect ratio: 2:1
  • Minimum: 440 x 220 px
  • Up to 4 photos per tweet
  • Displays in stream at 506 x 253 px on desktop
  • Max file size: 5 MB (photos), 3 MB (animated GIFs)

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LinkedIn

LinkedIn-personal-sizes

Personal profile photo – 400 x 400 px

  • Aspect ratio: 1:1
  • Minimum: 200 x 200 px
  • Maximum file size: 10 MB
  • JPG, PNG, or GIF

Personal cover image – 1584 x 396 px

  • Maximum file size: 4 MB
  • JPG, PNG, or GIF

Linkedin-business-sizes

Company logo image – 300 x 300 px

  • Aspect ratio: 1:1
  • Maximum file size: 4 MB
  • JPG, PNG, or GIF

Company cover image – 1536 x 768 px

  • Minimum: 1192 x 220 px
  • Maximum file size: 4 MB
  • Displays as 1400 x 425 px
  • PNG, JPG, or GIF

Shared image – 1200 x 627 px

  • Aspect ratio: 1.91:1
  • Instagram will scale down to 436 x 228 px
  • Displays in feed as 470 × 174 px

Square logo – 60 x 60 px

  • The brand image that shows up when your company is searched
  • Maximum file size: 2 MB
  • PNG, GIF, or JPG

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Instagram

Instagram-sizes

Profile photo – 160 x 160 px

  • Aspect ratio: 1:1
  • Displays on your profile as 110 x 110 px

Instagram story – 1080 x 1920 px

  • Aspect ratio: 9:16
  • Minimum: 600 x 1067 px
  • Max file size: 4 GB

Photo size – Up to 1080 px

  • Square image size: 1080 x 1080 px
  • Displays in feed at 510 x 510 px
  • Rectangular photos: Maintain an aspect ratio between 1.91:1 and 4:5
  • JPG or PNG

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YouTube

Youtube-sizes

Profile photo – 800 x 800 px

  • Aspect ratio: 1:1
  • Displays as 98 x 98 px
  • JPG, GIF, BMP, or PNG

Channel art – 2560 x 1140 px

  • Safe area for mobile and web (without text and logo cropping): 1546 x 423 px
  • Maximum file size: 4 MB
  • JPG, GIF, BMP, or PNG

Video uploads – 1280 x 720 px (Minimum HD)

  • Aspect ratio: 16:9
  • Maximum resolution: 2160p
  • Maximum length: 12 hours
  • Maximum file size: 128 GB
  • Video title: 100 characters
  • Video description: 5,000 characters

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Pinterest

Pinterest-sizes

Profile photo – 600 x 600 px

  • Displays as 32 x 32 px on the rest of Pinterest
  • Maximum file size: 10 MB
  • JPG or PNG

Pin size – 600 x 900 px

  • Aspect ratio: Square up to 2:3
  • Pins longer than a 1:2.1 proportion (“giraffe pins”) will be cropped in feed, but will still be seen in full when clicked/tapped

Board cover – 600 x 600 px

  • Displays as 200 x 200 px
  • Aspect ratio: 1:1

But if you don’t set a board cover, you’ll get six preview images as follows:

  • Square thumbnail: 100 x 100 px
  • Large rectangular thumbnail: 100 x 150 px
  • Small rectangular thumbnail: 100 x 50 px

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And with that, you're ready to optimize your images for social sharing! Need help polishing the written content you're about to promote? Sign up now for our 6-week content detox — a FREE email course that promises to get your writing publication-ready and share-worthy.

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