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Ratings & Reviews Affect Online Purchases

by Christine Mortensen on August 6, 2012

Is your site working hard enough for you?

63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Consumers today turn to feedback from others before making purchases large and small. When users can find this information directly on your site, they are more inclined to not only stay on your site but complete their purchase from you.

 

Add reviews and ratings to your site to increase conversion

Does your site have user-generated reviews? If so, how have you noticed a change in buying patterns? Let us know in the comments below.

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