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PSA: Post Content Only When It Adds To The Conversation

by Santiago Garcia on April 14, 2016

SPK-Blog_35-Post_Content_That_Adds_Value.pngDo you want to double, triple, or quadruple traffic to your website? Do you want more from your website?

Well, content marketing is an excellent tool to do so. Publishing blog posts, articles, eBooks, or infographics on your website brings interested readers to your website and grows your daily traffic.

But, actually, that’s wrong.  

Simply posting content to your website doesn’t exponentially grow your traffic.

Posting quality content, that adds to the conversation, is what really grows the daily traffic to your website.

There are lots of content strategists out there who think that as long as they publish any content and are active on websites that traffic will grow. New content, and consistently publishing new content, does bring traffic to your website. But, if these readers are brought to your website by a catchy or interesting title just to find out the content they are reading is regurgitated, stale, and repetitive information they will go running.

They’ll run away and won’t come back.

Growing traffic is not just about bringing in new readers, but also having those readers continually come back. That’s how you double, triple, or quadruple your website’s traffic.

That’s the key to impactful content marketing. The idea behind publishing and sharing content is that you are helping people learn, grow, and become more interested in a specific topic/industry. This is what readers what.

If the content you publish blatantly does not provide anything for readers, they will feel their time was wasted. They didn’t get anything from going to your website. They didn’t get what they wanted.

If readers are getting nothing from your website, and are brought in by just a catchy title, they won’t become repeat viewers. Next time you post some sort of content, they’ll likely ignore it. If you want to really grow traffic, you have to post content only and only when it adds to the conversation.

Your blog posts can talk about popular topics, as long as you provide a new angle, argument, or point of view. Something that gets readers thinking or intrigued. This is the key to engagement, and engagement is what quality content marketing is all about.

If you consistently publish content that adds to the conversation, readers will come to your website and keep coming back.

The Golden Rule

Put yourself in your reader’s shoes.

And, remember the Golden Rule we learned back when we were little: Treat others as you would like to be treated.

Readers click on article, blog posts, and links in general because they want to learn not to have their time wasted. So do you.

Think about how you feel when you click on a blog post that seems interesting, just to find out you have been click-baited. It’s infuriating, and you feel cheated. Or, imagine if you had a friend that just repeated everything everybody else said. Any conversation you had with them, they would just agree and regurgitate the last person’s thoughts—almost word for word. That would get so frustrating and, eventually, that person would naturally be excommunicated from the crew. Not because you or they are a bad person, but because they don’t add value!

If that’s how you feel, then don’t do it to your readers. Before clicking the ‘publish’ button, always ask yourself, “Is this content that I would enjoy?”

Conflict is Good

We all want world peace. I do. But, in the case of content marketing conflict is good.

Voicing your opinion, a new argument, or (kindly) disagreeing with someone is a catalyst for good conversation. And conversation is fun!

Conversation and collaboration lead to new ideas, thoughts, and people learn from it. Regurgitating commonly accepted ideas is boring.

Creating conflict, friendly conflict, allows for ideas to evolve and innovations to happen. That’s what engagement is all about, and that’s the type of engagement that is going to exponentially grow your traffic.

Don’t be afraid to voice your opinion. Sharing new ideas will excite readers, in one way or another—so embrace conflict because in the world of content marketing it’s a good thing.

WW3: Humans vs. Robots

World War 3 is here, and it’s humans vs. the robots.

There are all sorts of content strategies out there aimed at manipulating and pleasing ‘robots’, or algorithms, that grow website traffic.

On the other side, are the content strategists that want to organically grow traffic by pleasing real humans with real, interesting content.

Whose side are you on?

Humanity and authenticity are very directly connected. Authentic content is attractive. It’s what readers, humans, want—consciously and subconsciously.

Help us fight the good fight! Let’s fight against regurgitating the same ideas over and over and over and over again. Let’s overshadow stale, plastic content with authentic, quality, and engaging content that adds to the conversation. We have to beat the robots, and you can help!

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Topics: Content Marketing, Marketing Tips