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Get S.M.A.R.T.: How to measure content marketing success

One of the most common questions we hear at Sprk’d is, “How do I know if my...

Make landing pages that convert: 9 tips for a baller landing page

Every content marketing agency has published some version of a “landing page...

Why Customers Buy From You: Why Your Mission Statement Matters

What is your company’s mission statement?

How to write your way into your buyer personas' hearts

Buyer personas are an incredibly valuable tool to have in your content...

Not generating leads? 7 reasons why your content isn’t working

Okay, you’ve given content marketing your best shot. You’re blogging...

7 ways to screw up your buyer personas — and how to fix them

The good news: More people than ever before understand the value a content...

21 essential questions to ask during a buyer persona interview

So you’ve identified three buyer personas for your business. You’ve named...

Not Generating Kickass Leads? 5 Reasons You Need Buyer Personas

How to: Infographics 101| Sprk'd Blog

Most people panic at the mention of the word “design,” because they lack the...

Event recap: Speed Strategizing (April 27, 2017)

What a kickoff to our 5th birthday bash! We had a great crowd for our...

Makie Your Business More Approachable | Sprk'd Blog

A great way to attract more customers is by making your business more...