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Unicorns Don’t Exist: Reasons to Hire a Content Marketing Agency

Once folks learn the ROI of content marketing, they decide it’s time to build a content marketing strategy and start reaping the benefits for their...

Content Marketing 08/4/2017

How to nail your lead nurturing campaigns in 6 simple steps

This is Part One of a three-part blog series on lead nurturing strategies. Read Part Two and Part Three. You’ve followed lead generation best...

Lead Nurturing 07/28/2017

Get S.M.A.R.T.: How to measure content marketing success

One of the most common questions we hear at Sprk’d is, “How do I know if my content marketing strategy is successful?”

Content Marketing 07/19/2017

Make landing pages that convert: 9 tips for a baller landing page

Every content marketing agency has published some version of a “landing page best practices” blog post. All these blog posts contain the same boring...

Lead Generation 07/13/2017

Why Customers Buy From You: Why Your Mission Statement Matters

What is your company’s mission statement?

Business Tips 07/3/2017

How to write your way into your buyer personas' hearts

Buyer personas are an incredibly valuable tool to have in your content marketing kit — as long as you actually know how to use them. Think of it this...

Buyer personas 06/21/2017

Not generating leads? 7 reasons why your content isn’t working

Okay, you’ve given content marketing your best shot. You’re blogging frequently, creating valuable lead-gen content, and building email campaigns....

Lead Generation 06/14/2017

7 ways to screw up your buyer personas — and how to fix them

The good news: More people than ever before understand the value a content marketing strategy informed by buyer personas. They’re invested in...

Buyer personas 05/31/2017

21 essential questions to ask during a buyer persona interview

So you’ve identified three buyer personas for your business. You’ve named them, even wallpapered your office walls with their profile printouts. Time...

Buyer personas 05/24/2017

Not Generating Kickass Leads? 5 Reasons You Need Buyer Personas

Buyer personas 05/17/2017

How to: Infographics 101| Sprk'd Blog

Most people panic at the mention of the word “design,” because they lack the graphic design skills which others have spent years developing. But the...

05/10/2017

Event recap: Speed Strategizing (April 27, 2017)

What a kickoff to our 5th birthday bash! We had a great crowd for our first-ever Speed Strategizing event.

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2018 Social Media Image Sizes | Sprk'd Blog

Editor's Note: This post was originally published in January 2016. It has since been updated to reflect updated standards. Keeping up with the...

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