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Liking Brands on Facebook

by Christine Mortensen on June 25, 2013
Reason

Why do YOU "Like" brands on Facebook?

SPRKd_ReasonToFan_120808-300According to an eMarketer study on user expectations from brands on Facebook 58% of people "Like" a page on Facebook because they expect access to exclusive content, events, or sales as well as receive discounts or promotions.

That said, a "Like" does not necessarily translate to the brand advocates we would like them to be. To

 

Topics: Content Marketing, Infographic