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The Kids Just Don't Use Facebook Anymore...

by Christine Mortensen on January 23, 2014




Full article, quote, and context from the Atlantic


A journalist eavesdrops in on the President's conversation, and writes this:

'I guess that they were talking about the difficulty of doing political outreach on Snapchat or one of this newer, less textual ilk? I’m not sure. Then the President drops this:

“It seems like they don’t use Facebook anymore,” he said.

Facebook is so uncool even the President of the United States knows it.'

While the President's comment was both overheard and based on a general observation, there is merit to his sentiment. The social platform has been in decline amongst teens for years now. But Zuckerberg probably doesn't care much. He knows the meat of his audience is no longer the college kids looking to make friends on campus. It's the adults who want to keep in contact with family, friends, and old college pals.

According to the Washington Post in 2013, "the site saw usage grow for all adults over 30, and it is used by 71 percent of Americans, an increase from 67 percent last year."

So, Facebook may be "uncool" but it is still the most popular social network around. That probably won't change very quickly but I know the platform has lost favor with many marketers—marketers who are urging clients toward Google Plus when the audience fit is right (ourselves included). 2014 will be an interesting year for Facebook... get the popcorn ready.

How do you feel about Facebook? Think it's on a decline, uptick, or just changing as usual? Let us know in the comments below.

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