<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=ThTym1akKd605T" style="display:none" height="1" width="1" alt="">

Christine Mortensen

christine@sprk-d.com
postthumb-2

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

Do you know where your next customer will come from?

Don't waste time on crappy leads.

WANT MORE, HIGH-QUALITY PROSPECTS? YOU NEED A FOCUSED DIGITAL PRESENCE.

There aren't enough hours in a day to master every skill but in six short weeks you can create a master plan that will help you:

  • Discover your audience
  • Attract qualified leads
  • And convert them into customers

Get Growing

More on this topic

More like this

6 of the Best Writing Tools to Add to Your Content Toolkit

As founders and entrepreneurs, it is important for us to show up and provide value for our audience, readers, potential clients.

Introducing Jessica Williams, Client Services Director

When one door closes, a window opens or so the saying goes. After parting ways with my last role, I could never have imagined what great...

04/17/2014

Feel the Fear and Do it Anyway

#ConfessionTime

04/17/2014