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Content Marketing 101: Why Is Content Marketing Important?

by Anna Hasselbring on August 12, 2013

Content Marketing 101

Why is content marketing important for businesses?

Earlier, we at Sprk’d started a new blog series about content marketing. In part 1 we answered the question “What is content marketing?” This week we are going to discuss why content marketing is important for your business.

The fact of the matter is that content marketing has become the most efficient and effective way for businesses big or small to increase their online presence. Just having a company website will not cut it anymore. This is the era of having multiple social media sites (Twitter, Facebook, YouTube, Pintrest) to promote your brand and its message. It gives an outlet to connect with customers on a whole new level. By using articles, blog posts, pictures, video, surveys, infographics, etc. your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.

Relationships are built on trust

Above all, content marketing is so effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product increases substantially because they have you've built trust with your brand. But it doesn’t stop there at sales; content marketing is also a great way for your company to keep an eye on customer reviews and ensure customer satisfaction. Through content marketing you’re giving your company a voice.

Think about your favorite company and/or brand; how excited would you be if that company or brand were to tweet you back or reach out to you after you posted on their Facebook page? Not only would you be ecstatic for their recognition, but it would reaffirm why you’re their customer. You would probably also tell all your family and friends about your experience, giving that company word of mouth advertising.

THAT’S the power of content marketing.

Still not sold? Here are so awesome statistics regarding content marketing:

  • 63% of companies said posting content on social media has increased marketing effectiveness
  • 6 out of 10 Twitter and Facebook users are more likely to recommend a brand they follow
  • Companies with blogs get 97% more inbound links
  • 67% of Twitter users with buy from a brand they follow
  • 55% of blogs on company sites result in 55% more visitors
  • 70% of customers prefer getting to know a company via articles rather than advertising

content marketing infographic Source

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