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Carol Ann Tan

Carol Ann Tan

Recent Posts

Defining the Buyer's Journey | Sprk'd Blog

If you’ve ever talked to marketing folks, you may have heard the phrase...

14 best practices for creating effective calls-to-action

You’ve created great content that’s attracting lots of website visitors… but...

How to repurpose marketing content: 11 ways to refresh your ideas

Writing and optimizing kickass content is tough. You have to come up with a...

How to add visuals to your content

Editor's note: This post was originally published in June 2016. It has since...

Content marketing 101: Why is content marketing important?

This is Part Two of a two-part blog series on why content marketing matters...

Content marketing 101: What is content marketing?

This is Part One of a two-part blog series on why content marketing matters...

How to create marketing content for “boring” industries

Maybe you’ve been feeling jealous of people who work in naturally...

How to: Finding Your Brand Voice | Sprk'd Blog

How does your brand come across in its communications? Are you using a voice...

Is your sales team on board with content marketing?

It’s become a well-worn joke in your company by now: The marketing and sales...

List: Woman and Veteran Owned Web Development Companies

Recently, the Sprk'd team crowdsourced referrals for woman- and...

How long does it really take for content marketing to work?

By far the most common question we hear from prospective clients is, “Does...