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6 of the Best Writing Tools to Add to Your Content Toolkit

As founders and entrepreneurs, it is important for us to show up and provide value for our audience, readers, potential clients.

Introducing Jessica Williams, Client Services Director

When one door closes, a window opens or so the saying goes. After parting ways with my last role, I could never have imagined what great...

04/12/2019

Feel the Fear and Do it Anyway

#ConfessionTime

04/10/2019

Job Posting: Web Development Internship | Sprk'd

Sprk'd is looking for our next intern wizard! Sprk'd is a digital marketing agency focused on Marketing Strategy, Content Creation and promotion, and...

News Internship Chicago 03/28/2019

Digital Marketing and Social Media Internship

Sprk'd is looking for our next intern wizard! Sprk'd is a digital marketing agency focused on Marketing Strategy, Content Creation and promotion, and...

News Internship Chicago 03/18/2019

Balance for Better: Help 1,000 Women Make $1 Million in Revenue

Today we celebrate International Women’s Day and this year’s theme is #BalanceForBetter.

Avoid the spam filter: How to improve your email deliverability

Defining the Buyer's Journey | Sprk'd Blog

If you’ve ever talked to marketing folks, you may have heard the phrase “buyer’s journey” bandied around a lot — and if you’ve found your way to this...

Online marketing 07/25/2018

14 best practices for creating effective calls-to-action

You’ve created great content that’s attracting lots of website visitors… but do you know who they are or how to contact them again?

The state of B2B content marketing

MarketingProfs and the Content Marketing Institute released The State of B2B Content Marketing in North America. The report reveals insights into how...

2018 Social Media Image Sizes | Sprk'd Blog

Editor's Note: This post was originally published in January 2016. It has since been updated to reflect updated standards. Keeping up with the...

How to repurpose marketing content: 11 ways to refresh your ideas

Writing and optimizing kickass content is tough. You have to come up with a creative idea, do the research, polish the prose, then promote it on...

How email list segmentation can help your business

Editor's note: This post was originally published on September 9, 2014. It has since been updated to reflect industry changes. Many marketers...

How to add visuals to your content

Editor's note: This post was originally published in June 2016. It has since been updated to reflect industry changes. In today’s digital landscape,...

Content marketing 101: Why is content marketing important?

This is Part Two of a two-part blog series on why content marketing matters for your business. Read Part One. Most marketing and advertising...

Content marketing 101: What is content marketing?

This is Part One of a two-part blog series on why content marketing matters to your business. Read Part Two. In a digital age where consumers are...

How to create marketing content for “boring” industries

Maybe you’ve been feeling jealous of people who work in naturally “interesting” industries. It’s easy to look at the folks marketing the latest...

How to: Finding Your Brand Voice | Sprk'd Blog

How does your brand come across in its communications? Are you using a voice that’s true to the brand’s identity and values? Are you choosing the...

Branding Business Tips 04/25/2018

INFOGRAPHIC: What makes a successful blog post?

Is your sales team on board with content marketing?

It’s become a well-worn joke in your company by now: The marketing and sales teams are disagreeing. Again.

Content Marketing 02/27/2018

List: Woman and Veteran Owned Web Development Companies

Recently, the Sprk'd team crowdsourced referrals for woman- and veteran-owned companies that offered web development as part of their services. From...

Resources B2B 01/22/2018

How long does it really take for content marketing to work?

By far the most common question we hear from prospective clients is, “Does content marketing really work?”

Content Marketing 12/12/2017

Lead nurturing: Is social media retargeting for you?

Lead Nurturing 09/1/2017

What is progressive profiling — and why do we need it?

This is Part Two of a three-part blog series on lead nurturing strategies. Read Part One and Part Three. One common concern we hear from our...

Lead Nurturing 08/28/2017

Unicorns Don’t Exist: Reasons to Hire a Content Marketing Agency

Once folks learn the ROI of content marketing, they decide it’s time to build a content marketing strategy and start reaping the benefits for their...

Content Marketing 08/4/2017

How to nail your lead nurturing campaigns in 6 simple steps

This is Part One of a three-part blog series on lead nurturing strategies. Read Part Two and Part Three. You’ve followed lead generation best...

Lead Nurturing 07/28/2017

Get S.M.A.R.T.: How to measure content marketing success

One of the most common questions we hear at Sprk’d is, “How do I know if my content marketing strategy is successful?”

Content Marketing 07/19/2017

Make landing pages that convert: 9 tips for a baller landing page

Every content marketing agency has published some version of a “landing page best practices” blog post. All these blog posts contain the same boring...

Lead Generation 07/13/2017

Why Customers Buy From You: Why Your Mission Statement Matters

What is your company’s mission statement?

Business Tips 07/3/2017

How to write your way into your buyer personas' hearts

Buyer personas are an incredibly valuable tool to have in your content marketing kit — as long as you actually know how to use them. Think of it this...

Buyer personas 06/21/2017

Not generating leads? 7 reasons why your content isn’t working

Okay, you’ve given content marketing your best shot. You’re blogging frequently, creating valuable lead-gen content, and building email campaigns....

Lead Generation 06/14/2017

7 ways to screw up your buyer personas — and how to fix them

The good news: More people than ever before understand the value a content marketing strategy informed by buyer personas. They’re invested in...

Buyer personas 05/31/2017

21 essential questions to ask during a buyer persona interview

So you’ve identified three buyer personas for your business. You’ve named them, even wallpapered your office walls with their profile printouts. Time...

Buyer personas 05/24/2017

Not Generating Kickass Leads? 5 Reasons You Need Buyer Personas

Buyer personas 05/17/2017

How to: Infographics 101| Sprk'd Blog

Most people panic at the mention of the word “design,” because they lack the graphic design skills which others have spent years developing. But the...

05/10/2017

Event recap: Speed Strategizing (April 27, 2017)

What a kickoff to our 5th birthday bash! We had a great crowd for our first-ever Speed Strategizing event.

Makie Your Business More Approachable | Sprk'd Blog

A great way to attract more customers is by making your business more approachable. By humanizing your business, you’ll be able to create...

Business Tips 04/28/2017

5 tips to maintain a consistent blog voice with multiple writers

Branding 04/21/2017

When to Consider "Alternative" Approaches to Your Social Media

Businesses are generally comfortable using the basic features of common social media platforms like Facebook and Twitter. Though these kinds of tools...

04/14/2017

How to Get the Most Out of Instagram

In a world driven by the power of the internet, it’s easy for businesses to buy into the promise of social media as a godsent answer to all your...

A proven formula for your social media posts

Social Media 07/6/2016

When is a startup no longer a startup?

Inbound Marketing Drives Revenue

Inbound marketing tactics don’t just generate leads. They generate revenue. That’s probably why businesses these days prefer inbound marketing to...

A 7-step checklist to writing for SEO

Writing SEO 06/1/2016

The Importance of your Content Calendar PART 2

Integrating Your Social Media and Content Marketing Efforts

Most marketers may separate their content marketing and their social media efforts, but these two shouldn’t be separate. Instead, they should be...

How to clear your Gmail inbox in 8 simple steps

Remember the good old days when Gmail’s inbox space seemed practically limitless? Even today, Gmail offers its users a whopping free 15 GB of storage...

Resource Productivity 04/15/2016

PSA: Post Content Only When It Adds To The Conversation

Do you want to double, triple, or quadruple traffic to your website? Do you want more from your website?

Is Your SEO Strategy Crippling Your Site Traffic?

Besides knowing how to improve your search engine optimization, every company needs to know which SEO practices to keep away from. Some SEO...

SEO 04/8/2016

How to: Find Your Niche Market | Sprk'd Blog

Do you want your new business idea to be an absolute hit? Do you want to watch your customer base and revenue grow like Jack and his unstoppable...

The Importance of your Content Calendar

Do you want a productive blog that attracts more and more engaged readers every month?

How to Maintain a Clear Brand Identity Across Social Media

Why your SEO campaign needs content marketing

If your brand doesn’t have a strong SEO campaign that’s rooted in content marketing yet, you could be doing your company a serious disservice. And...

SEO Social Media 03/25/2016

Bulk-Up Your Social Media: HubSpot’s Bulk Scheduling Tool

You’re a content marketing guru, meaning you understand the power of social media. Yes, you know how great it is for expanding your reach and...

Instagram Algorithmic Feed Change and Who it Affects

How to: Blocking Bad Bot Traffic | Sprk'd Blog

When it comes to bots crawling your website, not all bots are created equal. There are good bots, like Google's spider, that crawl your website and...

When to Hire a Content Marketing Agency

Marketing is a crucial component of any successful business, but it requires a lot of time and effort. From determining who your core audience is to...

Content Marketing 03/16/2016

How To Find Ideal Customer Personas

How to Find the Right Social Network For Your Business

Instagram Hacks and Hidden Features

How Much Will A Website Redesign Cost?

Did you know that 48% of people cite a website’s design as the number one factor in deciding the credibility of a business? Dare we ask, then, how...

7 Must Haves for the Perfect LinkedIn Company Page

A LinkedIn Company Page, the perfect vehicle for businesses—particularly B2B companies—to promote their products/services, recruit the best talent...

Steal This! Our Proven Blog Post Writing Process

What if I told you that with every blog post you write, you can consistently triple the amount of traffic to your site? Would I have your attention?...

Is Snapchat the Right Social Network for B2B Marketing?

Over the past year or so a lot of brands have hopped on the Snapchat bandwagon. This is no surprise since  57% of Americans between the ages of 12...

What's the Best Way to Write for SEO?

We field a plethora of really great questions from our clients on a daily basis, and there’s one in particular I’d like to share with you because it...

Content Marketing SEO 02/13/2016

You Need a Social Media Content Calendar

5 Ways to Increase Email Subscribers with Social Media

If you wonder why so many marketers are concerned about the future of email marketing, check your inbox. Chances are, you’ll find a flood of...

How to Flow with Pomodoro

Productivity is one of the most sought after virtues. It’s on everybody’s mind. We all want it, we all seem to know how to achieve it, but it’s so...

Productivity 02/3/2016

Social Media Doesn’t Work That Way

The Ideal Length For All Your Online Content

Everyday we publish content on behalf of our clients and ourselves and we are constantly testing what works and what doesn't. 

Leverage the Power of YouTube Marketing for Business

Make no mistake, YouTube is not merely a platform for sharing videos - it is also one of the most widely used search engines on the web, second only...

Small Business Owner's Guide to Becoming a Content Creator

Multitasking is a Productivity Killer: Use Time Blocking

The Hidden Cost of Context Switching

Pinterest for Business: Guide to Getting Started

How to Sell without Being Too Salesy

Find Your Relevant Business Hashtags

Finding and creating the most appropriate hashtags is an essential part of social media monitoring and engagement. Hashtags allow you to find the...

Absolute Links vs. Relative Links: Which Has More SEO Value?

The debate between absolute links and relative links continues to live on in the SEO world. Each type has specific purposes and benefits, but it is...

Hashtag Illiterate? Here's the Deal

Certainly by now you’ve heard of this thing called the hashtag. I mean… Justin Timberlake has even written an entire song about them… But what...

LEAD GENERATION: Convert Website Visitors into Inbound Leads

What is a Lead? Let’s start with the basics. A lead is a person who has in some way, shape, or form indicated interest in your company’s product or...

Design Resources for Content Marketing

Content creation is a never-ending part of content marketing, and creating or finding compelling graphics can be a full-time job. Visuals can...

Your Headlines Suck: Write Headlines That Convert

Your headlines are the first, and possibly only, impression you will make on a potential reader or buyer. Why should they spend their precious time...

Facebook Pages for Business | Sprk'd Blog

Should you use a Facebook Page or Profile for your Business? We hear this question quite often from "solopreneurs" and small business owners. And...

Periodic Table of SEO Success Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right...

What is Content Marketing and Why Do Startups Need it?

As an entrepreneur, leader and decision maker in your industry, you are probably forced to divide the productive moments of your life amongst a...

Facebook Profile vs. Facebook Page: Which Should You Use?

It is not just a "good idea" for most businesses to have a presence on Facebook; indeed, Facebook presence has become a must-have component of any...

Workshop: Creating Your Small Business Content Strategy

With 81% of consumers going online before heading out to the store or talking to a sales rep, every business needs a solid online presence—this...

Content Marketing Stats for National Static Electricity Day!

It's National Static Electricity Day!

Using Trello Checklists Helps Us Manage Content and Web Projects

Today I want to show you one of my favorite features in a handy little tool we use called Trello. Trello can be used for all sorts of task...

Sprk'd Founder Q&A with Crave Chicago

  We couldn't be more excited and honored to be included in this amazing book of Chicago women business owners. Here are a few snippets from the Q&A...

You Don't Need SEO. You Need Inbound Marketing.

Search engine optimization (SEO) used to focus on sprinkling keywords throughout web pages, in order to increase the chance that a potential customer...

Content Marketing SEO 09/24/2014

Get Better Leads with Targeted Content Marketing

Content marketing involves using material published on the web (blogs, infographics, video, social media, etc.) to improve search engine rankings and...

What no one told me about starting a business

Editors note: This personal account was actually first written a year ago, but many of the learnings still hold true. I hope the tips here help you...

Getting Blog Traction: How to Hook Them Once You’ve Got Them

There’s a strong focus in the world of online marketing on increasing blog traffic via SEO and other techniques, but comparatively little on how to...

Create content that increases clickthrough

3 Ways to Up Your Clickability Quotient Your articles are interesting–but do they convert to clicks, reads, or shares? Here’s what customers and...

Content Marketing 08/20/2014

Publish content on LinkedIn to get more web traffic

LinkedIn’s just for expanding your network and checking out other people’s resumes, right? Wrong.

Infographic: Employee vs. Independent Contractor

Whether you’re hiring full-time staff or freelancers, you need to know how to classify workers to the satisfaction of the IRS – or possibly pay for...

Legal Tips & Tricks for Your Blog | Sprk'd Blog

Blogging has become one of the most effective, rewarding forms of interacting with current and potential customers. In fact, it’s now more uncommon...

How to come up with business ideas

Have you ever wondered if you could go into business and make a profit? Well, you can, you just need a good idea. What do I mean by that? In order to...

How to Make Your Employees Really Care About Their Jobs

Everyone has worked with somebody who spends most of their day taking any opportunity to complain about their job - the kind of person who acts like...

Tips to Create Highly-Shareable Videos for Your Business

Creating highly shareable videos can result in dramatically increased recognition for your business. Viral videos have launched businesses from...

Is Google+ Leaving Social Media?

Google’s Senior Vice President, Vic Gundotra, recently announced he would be leaving the company. Google+ was one of Gundotra’s major projects...

Google Social Media 05/16/2014

7 Ways to Create a Memorable Business Presentation

No one wants to create a boring presentation. Nothing’s worse than sitting through a long conference where all of the speakers blend together into a...

How Social Media Has Driven A Business Revolution

A decade ago, the term "social networking" was only making its way into the average person's vocabulary. Today, it's not only a part of everyone's...

Social Media 05/5/2014

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index...

Content Marketing SEO 04/17/2014

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your...

SEO Online marketing 04/17/2014

The Importance of Anchor Text in Back-links

The  importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm....

Incorporation of Company Branding and SEO

SEO is definitely not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is...

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that...

Content Marketing SEO 04/17/2014

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now...

Content Marketing SEO 04/17/2014

Should You Schedule Social Media Posts For Your Company?

No matter what kind of industry you work in, budgeting the time you spend on social media can be difficult. As anyone who has a Facebook or Twitter...

Social Media 03/27/2014

How To Become An Industry Expert On Social Media

By all reasonable accounts, social media is a huge industry. Recent social media statistics estimate that the monthly number of users for Facebook is...

Social Media 03/19/2014

10 Brand Mistakes You Could Be Making On Social Media

Social media is chewing up and spitting out older marketing methods at a frighteningly rapid pace. Being on board with the facts and trends regarding...

TravelBlender Offers A Respite From #Chiberia

It's time for a break I don't know about you but we've been working our butts off this winter! While the extreme cold and snow in Chicago has made...

News 03/3/2014

Infographic on Client Entertainment Trends

The need Not too long ago Sprk'd was asked to create a unique infographic using data from Kapow Events on their last 100 client event engagements.

How to: Making Facebook Work for You | Sprk'd Blog

The Incredible Results of Nourhy Beatrize Facebook just turned 10 years old, and it has been in the news a lot lately: Is it still relevant? Is it...

Recap of the Next Door Chicago Social Media Panel Discussion

Last Thursday evening, I attended the Social Media Panel Discussion held at Next Door Chicago (a cool café/coworking space sponsored by State Farm)....

Content Marketing 02/3/2014

HootSuite Amps Up Analytics with UberVu Acquisition

The Kids Just Don't Use Facebook Anymore...

 

01/23/2014

Employees Are Your Best Advocates

Written by Matt Foulger. Originally posted on HootSource.

01/13/2014

How to: Getting Banned on Twitter | Sprk'd Blog

Have you ever been randomly followed by someone on Twitter? And a few days later, after you haven’t followed them back… they unfollow you? Not only...

Twitter 12/20/2013

Twitter Tip: The #1 Mistake People Make on Twitter

What's the most common mistake people make on Twitter? When you tweet, you want all of your followers to see it, right?

Sprk'd Session: Shayna Norwood of Steel Petal Press

Shayna Norwood started her letterpress business in December 2008, when she decided to design and print her own holiday cards to send to friends and...

Sprk'd Sessions 11/14/2013

Sprk'd Session: Willing To Help Owner Leigh Welker

Most young people assume that estate planning isn't for them… it's something for older people to do, like their parents. But estate planning is...

Sprk'd Sessions 11/4/2013

Sprk'd Session: Althea McIntyre of The Best Career for Me

Last week I had a chance to chat with Althea McIntyre, Career Coach and Owner of The Best Career for Me. She's had an interesting journey towards...

Sprk'd Sessions 10/25/2013

Facebook Promotional Guidelines Updated

Facebook updated it’s promotional guidelines. But more importantly, what does this mean for you? I am sure a majority of you in the social media...

Facebook Contests News 10/22/2013

Meandering Design: Interview With Kandy Christensen

I've always been enamored by the idea of owning my business. Even as a kid, I'd make friendship bracelets and other small crafts and sell them to my...

Reflecting: My Sprk'd Summer Internship

Just four months ago I was a junior level undergrad scrounging around the Internet applying for yet another internship. I had no real direction as to...

News Internship 09/23/2013

ÜberConference: Revolutionizing Conference Calling

Here at Sprk’d we have employees spread out across the country… and when I say spread out I mean SPREAD OUT. We have people located on the east...

Resources Reviews 09/5/2013

HootSuite vs Sprout Social: Comparing Social Media Management Softwares

First, we should start out with a more basic question: What are the benefits to using a Social Media Management (SMM) platform in the first place?...

Word And Image: What Do You Think?

The following is in reaction to an article published by PR News discussing the importance of word and image complimenting one another in the media....

Entreprenuers 08/30/2013

Internship In Review: Sophie Haggerty

As are all internships, my three months in summer 2013 with Sprk’d went by quickly. As are very few, it taught me an unbelievable amount about social...

News Internship 08/27/2013

Infographic: A Guide To Content Marketing

This infographic explains the many reasons why you need content marketing (TLDR: lead generation and cost savings long-term) and lists the main steps...

Are You Prepared For A Social Media Crisis?

Many companies today dive into social media without a plan of any kind, let alone a crisis communications plan. Are you one of these companies? If...

Why Bidsketch May Be Worth The Money

Why would someone pay a service to basically input information into a template? Because the time savings are significant. We've all heard that time...

LinkedIn Today: What It Is, And What It Means

> On April 11, the professional network we know and love, LinkedIn, acquired Pulse—a news aggregating app which boasts millions of global users and...

Twitter Analytics And How To Get Started

If you've been waiting for years for Twitter Analytics like many of us—your wait is now over! That's right, Twitter now has its own analytics...

Using Hashtags on Facebook | Sprk'd Blog

#FACEBOOK This month, Facebook has finally incorporated hashtags into their social media experience. It started off as a slow introduction, but now...

Facebook News Hashtags 06/28/2013

How Liking Brands on Facebook Affects You | Sprk'd Blog

Why do YOU "Like" brands on Facebook? This post has been updated on May 5, 2017 with information from a more recent study. According to a study by...

Top US Cities for Women Entrepreneurs | Sprk'd

The amount of women who are deciding to take the leap and start their own business is growing steadily every year. They look to entrepreneurship for...

Starbucks Adds Ads to Wifi Experience

5 Elements of Great Logo Design

Many different companies have creates logos that are easily identifiable throughout the world such as Apple, Nike, Coca-Cola, and GE. But what sets...

Branding Design 06/5/2013

Your Marketing Sucks Without Infographics

If you're not using infographics in one form or another to promote your business, your marketing probably sucks.

Are Internships The New Interview?

As a college student with graduation looming in just one year’s time, I am well aware of the competitive job market waiting for me. Something that my...

The Power of Customer Retention Infographic

Quick wins = results... Since 2011, Kapow Events has been helping companies entertain their clients by planning the best event options Chicago can...

Pre-SEO Analysis – Factors to Consider

Regina Timothy is the founder and editor of TechNews Report, an online media property that covers business and technology news for small and medium...

10 Mobile Apps that Help Increase Your Productivity

This is a guest post by Richard Hill. He runs a small business which is easily managed using a couple of mobile phones and some useful business apps....

Social Media Round Up: Twitter Ad API, SM Spending, Infographics

A few articles worth a read... Twitter's Ads API is Here: So What and Now What? Twitter announced that it would finally allow marketers to advertise...

Facebook Privacy Fails Via Infographic

Although Facebook has tried to revise their privacy initiative, they are a long way from succeeding. Facebook strives to make the world a more...

Infographic Facebook 03/4/2013

Facebook Timeline Design Changes To Personal Profiles

Happy Friday all!

Tips & Tricks for the Perfect Tweet | Sprk'd Blog

Twitter is a great way for businesses to let people know about your recent blog posts, converse with potential customers, and to gain insights from...

3 Quick SEO Tips To Get You Started

Content strategy encompasses a wide variety of activities: inbound linking, social media, and creating stellar content just to name a few. One of the...

Marketing Tips SEO 02/2/2013

Worth Reading: Copyright, Crowdsourcing, Pinterest, And Vine

Infographic: Legal threat levels for online content This graphic ranks various content-sharing activities from low-risk to probable infringement....

Facebook Cover Photo Guidelines for Business

In a previous post I described some of the basic elements of the Facebook Timeline for Pages. Since that post, Facebook has updated their guidelines...

Pinterest Tools to Measure Success

3 tools to help you measure your Pinterest account activity Repinly Repinly helps you find the most popular pins, boards, and pinners on Pinterest....

Business Resources for Chicago Entrepreneurs

I am so fortunate to have met many great people over the past few months that like me, are just starting to get their businesses off the ground. One...

Advice for Entrepreneurs: Fear

"Trust your gut. Always." — Digg founder, Kevin Rose

Coursera: "Growing to Greatness"

Have you taken a look at Coursera yet? I'm currently taking a course called "Growing to Greatness: Smart Growth for Private Businesses, Part I" and...

Twitter: A Beginner's Guide to Getting Started

Some aspects of social media can seem a little intimidating. It’s a lot like the first day of school; everything’s new, there are kids in the hallway...

Infographic: Startup Struggles for Entrepreneurs

The most common challenges entrepreneurs face today This infographic from Clarity walks through some of the most common struggles that entrepreneurs...

Infographic 12/5/2012

5 Must-Haves for Social Media Management

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have...

The Fantastic 40: Your Business Mastermind Seminar

Guest Post by Terez Baskin :: Everything I do is about creating a life for my children that has meaning, teaches them values, and helps them become...

Support for Global Health Advancement Through Timmy Global Health

Voting is open from November 27th until December 4th. Vote now!

Inspiration News 11/27/2012

Pintrest Announces Business Accounts

Pinning for business gets real Finally that moment all of us professional pinners have been waiting for... business accounts! It's great to see...

Infographic: The Rise of Women in Tech

As a female business owner, this infographic from MBAonline certainly caught my eye. Having been in the Chicago online marketing industry for over 10...

Technology Infographic 11/14/2012

Facebook for Business: Timeline Basics

Getting started with Facebook According to a 2012 survey by Hubspot, 42% of marketers say that Facebook is critical to their business. That number is...

Sprk'd Named a Hootsuite Pro Solution Partner

Sprk'd is proud to announce that we are now a HootSuite Pro Solution Partner. Woo HOO!

How to: Choosing A Content Marketing Vendor

Choosing a digital marketing vendor can be a hand-wrenching experience. You're business' reputation and budget is on the line, not to mention your...

Content Creation: How to Write For Different Audiences & Topics

  Make it rain content with these tips.

Inspiration: The Pitch Refinery Conference

It has been an amazing couple of weeks for Sprk'd and we want to share with you, all that has inspired.

Inspiration Reviews 10/4/2012

Looking for Tweetspiration | Sprk'd Blog

Inspiration is a funny thing. You never know when it will strike and it seems to come when you expect it least. Twitter is a perfect tool to...

Inspiration 09/18/2012

How To Improve Your Google AdWords Campaign

Truth be told, Google AdWords campaigns are not a core service at Sprk'd, but being well-rounded inbound marketers we know a thing or two that help...

Microsoft Unveils A New Logo Design

For the first time in 25 years Microsoft launches a redesign of its logo.

Branding 08/23/2012

Ratings & Reviews Affect Online Purchases

Is your site working hard enough for you? 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and...

eCommerce 08/6/2012

The Top 100 Digital Companies in Chicago

7 Ways To Destroy Your Productivity

The Art of Killing Time: Destroying Productivity How many of these are you guilty of doing? Checking your email every couple of minutes Keeping your...

Productivity 07/25/2012

Infographic: How To Determine Facebook and Twitter ROI

73% of company CEO’s think marketers lack any type of business credibility. Let's change that shall we! Have you also found that to be true? Check...

Mobile Matters: We’re Addicted To Email

New Mobile Data According to new data from Good Technology, nearly 60% of American’s surveyed check their email for the first time via mobile phone...

Facebook Takes A Step Forward in Support of Same-Sex Couples

This week Facebook rolled out status icons allowing same-sex couples to indicate that they are married. Now, gay married couples no longer need to...

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